Launching the Like Mike collection was a collector’s dream come true

When news broke that Gatorade was launching a capsule collection with Jordan Brand, I was almost lost my mind. Having two iconic brands lean into the rich storytelling and nostalgia of what cemented MJ as the G.O.A.T align, it's as rare as a supermoon or an eclipse.

We were tasked with launching the apparel collection on social, leading to the hype of one of the most anticipated releases for the Air Jordan 1 High OG. With each "Flavorway," we teased on social using CG to hint at each Gatorade flavor.