If you build it, they will play

Quiktrip is not just your average gas station. With a cult-like following, super fast customer service and endless high quality food option for on-the-go, the really do live up to their tagline: "More than a gas station." So, when QT wanted to launch their new pit-smoked BBQ sandwiches, we set out to prove they spend just as much time smoking their mouth-watering brisket and pulled pork meat as you would at home.

We had an idea.

Let’s create a stupid and absurd game that requires the same amount of time it takes for QT to smoke their BBQ... 8 hours minimum. If people played the game, they’d win drink coupons, free BBQ and more. We thought surely no one would play this stupid game, but not only did they play it — some even hacked it for the 8 hour limit to win a year’s supply of FREE QT BRISKET SANDWICHES.