Know your balls

Men know sports, but how well do they know their own balls? We used men’s sports obsession at the height of March Madness to deliver the message that testicular cancer is 99% beatable. This "Know Your Balls" campaign was a great way to kick off Testicular Cancer Awareness Month to raise awareness and drive early screening.

We filmed a hidden camera stunt using real every day guys playing pick up basketball. We manipulated each basketball to mimic the real signs of testicular cancer to discover how quickly they would notice something was off with the balls. We used the video and teaser to run nationally and even ran print and digital ads in Sports Illustrated and other networks to reach as many guys as possible.