Bring the juice.
Mondays are the ultimate heel and everybody wants to see Mondays get their a$$ kicked. So, when Monday’s go low, we wanted to ‘Bring the juice.” This campaign kicked off a year long partnership between Minute Maid and WWE. This Minute Maid campaign included everything from broadcast & OLV, commerce, retail packaging, wrestling event activation and social content production.
Introducing Juicehead 🧃
To help launch our partnership with WWE, what better way than introducing our first very own mascot, Juicehead. He trained alongside the best in the business to prepare for his main event debut. Below are some pieces of social content we captured to develop the character and his personality and energy. Follow @MinuteMaid on Instagram.