The juice is for Uce.

Kicking off Wrestlemania 41 in Las Vegas, we teamed up with WWE Superstar Jey Uso ahead of the main event with a special announcement for retail partner, Kroger. We then hit the streets and strip of Vegas and set our mascot “Juicehead” loose. Even linked up @Drumstick mascot at the WWE 2K event and throughout the weekend. From interacting with fans at our Juice HQ activation, trying his luck at the slots, to hitting all the local spots, we took over Vegas. We also captured real-time social content all around town and even made the live broadcast from the “Juice Box” fan section inside Wrestlemania.

WM 41

Juicebox

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Sprite + Tea