A fresh take on tea.

When Sprite wanted to launch their new beverage just in time for the summer, it was only right to run it back in a way that honored the place it became a viral hit: social media. To kick things off, we shot social first content to amplify the broadcast spot using dope talent like Monaleo and the Eastside Golf crew.

We also partnered with influencers and content creators by giving them first sips before the everyone else and asked them post their real reviews on social as part of the full 360 end to end product launch.