Juicehead Brings a +1

This year, we headed back to Vegas for WWE’s Wrestlemania 42. But, this time around Juicehead brought a friend. Building on last years successful launch and fan engagement with Juicehead, we decided to introduce Missy L (a.k.a Missy Lemonade). We hit the Vegas strip, Fremont Street, attended WWE Superstar fan appearances, loss some table games and even caught Missy L breaking up a last minute wedding at the iconic Viva Las Vegas Wedding Chapel.

Below is an overview of some of our content of our week long Minute Maid activations and real time social storytelling to amplify the excitement for Wrestlemania. Some of the below content received over 7 million views and counting.