Testicular Cancer is 99% beatable when detected early.

So, know your balls dudes.

Men know sports, but how well do they know their own balls? We used men’s sports obsession at the height of March Madness to deliver the message that testicular cancer is 99% beatable. This "Know Your Balls" stunt was a great way to kick off Testicular Cancer Awareness Month to raise awareness and drive early screening.

We filmed a hidden camera stunt using real guys, not actors. How? We made an open Craigslist casting call looking for guys to play pick up basketball that may or may not be used for an athletic sports brand.

We manipulated each basketball to mimic the real signs of testicular cancer and then waited to see how quickly they would notice something was off with the balls. We used the video and teaser, plus radio ads to run nationally alongside print and digital ads in Sports Illustrated and other networks to reach as many guys as possible.