Home Is Where The Heart Is with Dashawn Jordan 🛹

Every year Dashawn Jordan hosts a free community event for his local Arizona skate community called, Home Is Where The Heart Is. This year was special because he was also launching his first signature shoe, the Nike SB Dashawn Jordan “Copperhead” at Faces Skateshop in Tempe, AZ.

So, we had an idea: what if we made a giant Minute Maid carton that people could actually skate on?

It wasn’t some huge expensive activation by any means, however, we knew the earned engagement would pay for itself. We set up a sampling tent, brought our Juicehead mascot and made the Juice Grind Box as part of the skate course.

As part of the event, one lucky winner was selected for “Best Trick” and secured a year’s supply of Minute Maid. There were food trucks, giveaways, ticks and concert with musical guests like Ty Dolla $ign, BlXst, Made in Tokyo and more.