Bring the juice anthem
Back for year two of the Minute Maid x WWE partnership, we wanted to go even harder to show how these Superstars help you bring the juice in life’s everyday moments.
Bring the juice.
Every day is filled with mundane moments and no-so-fun adulting tradeoffs. Sometimes you just need a little help to kick life’s ass, and there’s no better hypeman than WWE Superstars (and juice) to get you through it.
As it turns out, Superstars are super social
Working with talent affairs and WWE partnerships team, wrote and directed social-first content that leaned into each Superstars character and personality, while also featuring Juicehead mascot to further build his storylines with WWE fans.
Rhea Ripley is known for her emo, punk rock makeup and wardrobe. So, we took notes and pitched a quick vignette that was great for her character and for the brand featuring Juicehead. Win win.
We created a social series called, 2 Juitchs And A Lie, and filmed all Superstars to quiz fans to see how much they really know about them. Cody should definitely get a bulldog tattoo after this.
When Jey tells you to bring the juice, you gotta bring it. He also might steal your shoes too.
The Juice Crew
grew bigger
This year, we added two new Superstars to the crew: Dom Mysterio and Danhausen, with each one bringing their own unique characters to the mix. We created content made to tap into each of their fanbase and personality, including working with “Knickshausen” just days after the NY Knicks won the championship alleged because he uncursed them. This is another great example of how social moves at the speed of culture.
Of course Rhea’s disdain for the color pink is obvious, but we also learned that she actually loves dogs more than people in her 2 Juitchs And A Lie.
Jey Uso is cold in and out of the ring. Of course Ucey Juicy’s fridge is a whole vibe.