Bring the juice.

Insight

Mondays suck. And sometimes they kick your a$$ and you just need a little extra juice.

Idea

Let’s kick butt against everyday mundane tasks and literally ‘Bring the juice.”

Solution

We kicked off a multi-year partnership between Minute Maid and WWE. This included everything from broadcast & OLV, commerce, retail packaging, real-time Wrestlemania activations and social-first content all year long.

Year one was a huge success and the momentum is growing even stronger in year two.

Introducing Juicehead mascot to WWE fans across social

Brand mascots perform really well in building community and brand recall among consumers. We introduced our very own brand mascot, Juicehead, to the WWE universe. He trained alongside the best in the business like WWE Superstar and YEET master, Jey Uso, to prepare for his main event debut. Below are few pieces of social content we developed to introduce the character and energy to WWE fans across the world.

Follow @MinuteMaid on Instagram to see more.

For the very first time, Juicehead entered the ring in WWE style. All the lights and big screen action showcased his personality.

We interviewed Jey post Championship match to catch the vibes of how he was feeling.

Soon after, he hit the gym — whipping his carton into great shape and getting shredded for his upcoming main event match.

Having Jey recommend Minute Maid is a huge flex IMO.

Immediately following, Juicehead linked up with the new WWE World Heavyweight Champion, Jey Uso.

As part of the integrated campaign, we had Juicehead face off against Mike Rowave from Meh Faction.