When every second counts, count on ADT.
How do you make an old company not look so… old? By reminding people that age is not a bad thing, especially when it comes to protecting the thing that matters most —your life. ADT is a 150 year old company and that’s a great thing. Because you shouldn’t trust your home security to some new up and coming security company when a response time of seconds can mean life or death.
150 years and counting…and that’s a great thing.
Problem
ADT is viewed as the “old” home security company. And it’s true. They’re 150 years old. But, many people don’t see them as innovative either. Especially in a fiercely competitive space like home security with companies like SimpliSafe, Ring, Vivant and others.
Insight
A lot can change in one second and when that second counts, you should count on ADT.
Idea
Your life and protection should not be trusted to the “new guys” when every second can be a matter of life or death.
Solution
Creat transformational work celebrating their 150 year anniversary and make their age an undeniable product benefit.
One second it’s a night light, the next it’s night night
Showcasing ADT’s Smart Lights through a connected system helps keep the bedtime monsters away.
Trusted Neighbor™
With Trusted Neighbor™, ADT gives you control of who can access your home and when — even while you’re away.