Juice on the Loose 🎲

Wrestlemania is WWE’s biggest event of the year. Each year, tens of thousands of fans pack Allegiant Stadium in Las Vegas to watch their favorite superstars take the belt. It was only right that Juicehead took over the Vegas streets to

Call em Main Event Juiceo

Kicking off Wrestlemania 41 in Las Vegas Allegiant Stadium, we teamed up with WWE Superstar Jey Uso ahead of the main event with a special announcement for retail partner, Kroger. We then hit the streets and strip of Vegas and set our mascot “Juicehead” loose. Even linked up @Drumstick mascot at the WWE 2K event and throughout the weekend. From interacting with fans at our Juice HQ activation, trying his luck at the slots, to hitting all the local spots, we took over Vegas. We also captured real-time social content all around town and even made the live broadcast from the “Juice Box” fan section inside Wrestlemania.

WM 41

We featured Juicehead during the live broadcast fan zone “The Juicebox” along with digital experiences for those within the stadium.

The Juicebox

A person dressed in a costume resembling a Tide laundry detergent box with arms, legs, and sneakers, standing outdoors at night with the Caesars Palace hotel in the background in Las Vegas.
People gathered outdoors at a rally or protest, with a person holding a sign that says 'BRING THE JUICE!' next to a large personified juice box costume labeled 'Minute Maid.' The crowd is diverse, some are taking photos, and there is a cityscape in t
Person dressed as a mascot in a blue box costume with orange arms and a "Minute Maid" label, playing a slot machine in a casino.
Person dressed as a Tide laundry detergent mascot standing in front of a brightly lit, colorful neon-lit building at night, with people walking in the background.
Two people in costumes inspired by fast food items, one dressed as a giant ice cream cone and the other as a waffle with fries on top. They are at a WWE event with signage indicating a match for the 'Supers Row'.
WrestleMania sign with a mascot dressed as a detergent packet labeled 'Minute Maid' standing in front of it, inside a convention or event space.
An indoor event with a person dressed as a Minions character at a convention or exhibition. The person is wearing a large Minions costume with goggles on the head and is surrounded by other attendees. There is a sign in the background that reads 'Sup
WWE mascot dressed as a juice box with a 'Minute Maid' label, standing on a small stage with yellow and black ropes, at an event with a tent and large juice can props.
A person dressed in a blue jacket, large sneakers, and Gymshark leggings, with a WWE championship belt around their waist, standing in a store aisle with soda boxes and Coca-Cola bottles. The person's head is hidden behind a large oversized shoe disp
People dressed in costumes, one as a giant carton of French fries and another as a blue bag of Minute Maid juice, standing inside an arena near WWE 2K25 promotional displays.
The iconic "Welcome to Fabulous Las Vegas" sign with a person in a Minute Maid juice box costume posing in front of it, under a sky with scattered clouds and palm trees in the background.
The iconic Las Vegas welcome sign with palm trees, a standing Minute Maid advertisement mascot, and a cityscape in the background.