Be Like Mike⚡️
In 1991, Gatorade and Michael Jordan launched the iconic campaign, Be Like Mike. Every boy and girl went crazy trying to emulate Jordan’s air defying moves. Myself included. To celebrate the launch of the “Gatorade Pack,” we were tasked with launching the full collection on social. A dream come true as a sneakerhead and collector.
Flavorways for the feed
When news broke that Gatorade was launching a capsule collection with Jordan Brand, I lost my mind. Having two iconic brands lean into the rich storytelling and nostalgia of what cemented MJ as the G.O.A.T was a big moment for the culture.
With each "Flavorway," we teased social assets using CG to hint at each Gatorade colorway.
