Even superstar dads need super powerful laptops
No matter how famous your dad may be, you may still need to him with keep up with technology. This core insight came true when working with Corrine and Jamie Foxx— a true daddy daughter bond that deserves the power of Intel Evo.
How wonderful is that?
We launched a fully integrated campaign including several pieces of social content and BTS moments showing the funny dynamic between Jamie and Corrine. Getting to work with them and throughout the Interview it was non-stop laughter on set.
It’s pretty clear why Jamie is an EGOT winner and multi-hypenate.
Keeping it real in social
The beauty of working with Jamie and Corinne was capturing their real father daughter relationship in front and behind the camera. Jamie really had dad jokes nonstop.
GRWMs are popular on social. So, we leaned into the trend with Corinne and gave her fans an inside look at what it takes to get ready.
We wanted to showcase the lightweight, sleek touchscreen and design of the Intel Evo laptop, so we played a game called, Sketch-A-Tech to show off the device.
In a short BTS style moments, we sat down with Jamie and Corinne to get their hot takes by asking a series of questions. This was another great way of showing their personality and relationship on camera — giving fans a close and personal look.