Juicehead brings a +1

After a full year of kicking buttt and taking names, Juicehead returned to Vegas for Wrestlemania 42. And this time, he brought a friend to enjoy the Vegas strip and bring the juice.

Introducing Missy L

This year, we headed back to Vegas for WWE’s Wrestlemania 42. But, this time around Juicehead brought a friend. Building on last years successful launch and fan engagement with Juicehead, we decided to introduce Missy L (a.k.a Missy Lemonade). We hit the Vegas strip, Fremont Street, attended WWE Superstar fan appearances, loss some table games and even caught Missy L breaking up a last minute wedding at the iconic Viva Las Vegas Wedding Chapel. We even created limited edition Juicehead Trading Cards.

Below is an overview of our content from the week of Minute Maid activations and real time social storytelling to amplify the excitement for Wrestlemania. Some of the below content received over 7 million views and counting.

“Mascot-led campaigns are 37% more likely to drive brand linkage and 30% more likely to command attention.”

– Jolyon Varley, #1 Culture Marketing Voice on LinkedIn | Co-founder @ OK COOL

WM 42

We kicked off the weekend by posting this simple text exchange between Juicehead and Missy L where he officially invited her.

For real-time social activations on the ground, we hit the WWE World Expo, hit the strip, greet fans and even held a few babies along the way. The weekend kept our social followers hooked and up-to-date driving real FOMO.

500,000+ Views

We had fun making social trends like this dance off between Juice Intern and Juicehead.

We leaned into the social trend, “what do you want to say to the first person," and people loved this.

The Juice Intern was keeping the vibes high at the Juice HQ fan activation outside Wrestlemania 42 at Allegiant Stadium.

We showed up for our Walmart partners and attended meet and greets where very patient fans got their picture taken with Jey Uso. A moment I’m sure young fans talked about on the car ride home.

Missy L and Juicehead needed a minute to enjoy the sweet life of Vegas like this poolside moment.

Trading cards and collectibles are on the rise. So, we thought it was a perfect time to introduce our very own limited-edition trading card. Only 10 were made and fans on social are still chasing an opportunity to get their hands on one.

1.1 Million Views

We went to Fremont St. and challenged people to play a game called, Juice or Dare. We got some great engagement and both Missy L and Juicehead gained some new followers in the process.

250,000+ Views

A person in a Minion costume, wearing black sunglasses and a silver chain, standing at a blackjack table in a casino, with slot machines in the background.
A person dressed in a Minute Maid juice box costume standing next to a man wearing black hoodie and sunglasses, both posing playfully inside a wrestling ring at an event.
Large electronic screen in a packed wrestling arena showing a wrestling match with one wrestler on the mat and another standing, with audience members surrounding the ring and filling the arena seats.
Close-up of a hand holding a graded wrestling trading card titled 'Juicehead' from 2026 WrestleMania, with a background of a blurred poster featuring wrestlers.
People at a WWE event holding yellow signs that say "Bring the Juice" and wearing costumes and sunglasses. A person is dressed as a box of Minute Maid juice. The arena is crowded with spectators.
Two mascots in colorful costumes walking on the street near a crowd, with a building and signs in the background.
People dressed in Minions costumes at a promotional event at a retail store.
Two large green patio umbrellas on a roof deck with views of buildings in the background. There is a mascot dressed as a laundry detergent bottle and a person in a yellow jacket with a blue cap lounging on a green cushioned sitting area by a pool.
Close-up of a DJ wearing a neon yellow ski mask with 'MINUTE MAD' written on it, sunglasses, and headphones, operating a DJ mixer in a club or event setting.
Crowd of people at a pride march holding rainbow flags and signs, including a prominent yellow sign with a red heart and the text 'I love trans rights'.