Let’s be honest… adulting sucks.
Emails. Taxes. Being tethered to Wifi. All things that can make you feel like you’re in a constant spin of life’s compromises. But, sometimes a small win feels like a big deal. Minute Maid Zero Sugar is a reminder to take a minute to celebrate life’s small victories.
Combining social behavior and the rising trends of miniatures, we built miniature table top scenes collaborating with Sau Paulo VFX production company LOBO along with the hilariously funny Ali Wong for voiceover.
Parking Lot Fruit Punch
Sometimes it takes bravery to resist road rage when that one jerk takes your parking spot. Just remember to take a deep breath, because Karma comes knocking. That’s a small win.
Bacon Omelet
You know that delicious breakfast recipe you saw in a Tik Tok and decided to confidently make like a culinary master? Yes Chef! It’s ok to be honest when it was a total fail. But, the sunny side is… that burnt bacon can still be used to make the perfect omelet. That’s a small win.
Midday Minute
“I love it when my computer randomly decides to do a forced update in the middle of my project,” said no one. That sucks. But then again, it could be a small victory and the universe’s sign that you need to unplug and go outside for some fresh air and sunshine. We also made a Spanish version with comedian and actress, Melissa Villaseñor for voiceover.
Plot Twist
Just when you’ve cleared your Friday night schedule for some much needed “me time” to binge watch your favorite show and your wifi had other plans. Womp womp. Well, at least you still me, myself and I to finally catch up on some reading ahead of the next Book Club so you don’t look like an idiot. That’s a mini victory.
Behind the Scenes with LOBO
In the era of AI technology, it was important for us to craft something that felt authentic and relatable to tell the story of small wins. So, we partnered with the incredibly folks at LOBO studios in Saa Palo to hand craft table top real world environments.